THE OFFICIAL BLOG OF ONEFASTBUFFALO

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The 100%
Jan31
These are Brand Rituals, This is Brand Positioning } by Bryan Butler / Designer

The 100%

This is my inaugural post on the Official Blog of OFB. So, I decided to start with an ice-breaker. Here is a list of products I personally endorse. By endorse, I don't mean that I'm getting paid to talk about them (though it would be nice to get a lifetime supply of Starkist Tuna). I mean that I personally will never purchase a different brand of each of these products because they either work exceptionally well all the time or have become so integral in the function of my day-to-day activities that convincing me to use another type of product will be a tough sell and might even piss me off a little. On to the list...   As a designer: Sharpie Permanent Markers French Paper Scotch brand tape Field Notes notebooks MacBook Pro Seymour Chwast-brand humor   As a human man: Kikkoman soy sauce Starkist Tuna Armour vienna sausages Tom Waits music Q-Tip cotton swabs Ivory soap MagLite Flashlights Speed Stick antiperspirant deodorant Twitter    So, as you can see, it's a pretty short list. I bet your list is just as short. As I said, some of these are on the list because I think they work better than the other brands (Q-tip, MagLite, Scotch Tape), and others are on this list because they have become a part of my identity (Twitter, Sharpies, Tom Waits). For a brand to become a "name" brand, it has to do one of these two things for its customers. And in a world where every college sophomore has read No Logo, everyone is more "brand" conscious, which makes things slightly more complicated for young companies trying to make a name for themselves. Actually, it's really complicated. (See: Pabst Blue Ribbon). Young consumers are more aware, more cynical, and ir...

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The Internet Bites Back
Jan19
Web Trends, Brands Doing Good } by Christine Edgington (Partner)

The Internet Bites Back

As many of you may have noticed yesterday some of your favorite sites were either completely shut down or graphically representing their protest to SOPA and PIPA. These include some serious internet heavyweights such as Google, Reddit, Mozilla, Wired, Mashable, Wordpress, Flickr and even I Can Has Cheezburger (who kne...

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OFB Donates New Logo Design to Dallas Little League.
Jan18
OFB Community Focus, Logos on things } by Ben Jenkins (OFB Founder)

OFB Donates New Logo Design to Dallas Little League.

OFB has designed and donated a new logo for the Dallas Little League. That's baseball and softball for boys and girls ages 4 - 14. Onefastbuffalo, and our Warstic Bat Co, are proud to sponsor Dallas Little League by making stuff...what we do best. The Dallas Little League is a great organization that is grow...

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