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Major League Day for OFB's Warstic Brand.

Major League Day for OFB's Warstic Brand.

Office News, OFB Events, OFB Products, OFB Sports } by OFB Press | Comments (3)
M a y 21

Big Day for our "little" brand.

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  • Live Slow. Make Fast. OFB Speaks at Creative South 2014. Y'all.

    OFB Events, Mobile WorkLife } by OFB Press |Comments (0)
    M a y 15

    OFB Design Director Ben Jenkins gave hell-of-a-long (but good we think?) talk at Creative South 14.  Great times were had and we made lots of new friends. Thanks to Mike Jones for having us out and threatening attendees who tried to leave theater during our talk. So please enjoy the video of the talk LIVE SLOW. MAKE FAST by Ben Jenkins of Onefastbuffalo. WATCH VIDEO>>  Disclaimers….you may experience contagious twitchiness by watching Ben, some partial male nudity shown, so please be advised. And you may just get plain offended depending on who you are and what you do for a living.  I mean just read the transcript ...

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  • Design Fasted. 5 Reasons Creative Thinkers Should Try Fasting.

    Fast Design School, Mobile WorkLife } by Ben Jenkins (OFB Founder) |Comments (0)
    M a y 14

    Doing design is how I provide food, water, shelter, clothing, and other provisions to my family. No plans to stop. But. That means a good portion of my life will be spent in a rather sedentary state.  Agree? I love to workout, be outdoors (hiking, surfing, fly fishing,) and coach 3 youth baseball teams. I move allot for a designer I think. But the fact is we have to be still in order to execute our designs. And for long periods of time. So even if you are working at a stand up desk, you are not using much energy during your design time. Simple as that. This means your just more susceptible to weight gain than you would be if you were say a sherpa, a forest ranger, a ultra marathoner,...

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  • WorkLife Balance Talk with Ben Jenkins - The DesignRecharge Show
    WorkLife Balance Talk with Ben Jenkins - The DesignRecharge Show WorkLife Balance Talk with Ben Jenkins - The DesignRecharge Show OFB Events, Mobile WorkLife } OFB Press

    Earlier this month OFB Founder and Creative Drover Ben Jenkins appeared on the DesignRecharge show with Diane Gibbs. Entrepreneur, Designer, Dad, Adventurer, Husband, Athlete... Ben Jenkins wears many hats. Ben went from running a large scale design firm to now working out of an Airstream with his family four months out of the year. Learn more about how he turned his life and design upside-down. The video from Ben's talk is available here...in its entirety   http://www.designrecharge.org/archives/2014/dr04302014.html  Thanks to Diane for having us!  If you are interested in having Ben speak at your event, conference, campout, etc. please email us...

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    May 1
  • Manufacturing Brand Authenticity with Ben Jenkins - eCommerceFuel Podcast
    Manufacturing Brand Authenticity with Ben Jenkins - eCommerceFuel Podcast Manufacturing Brand Authenticity with Ben Jenkins - eCommerceFuel Podcast OFB Events, Mobile WorkLife } OFB Press

    Thanks to Andrew Youderian for having on his great podcast eCommerce Fuel! Andrew is areal pro and great interviewer. We were honored to be the first 2 timer on the show.  You can listen to Part 1 here... EP#42: The Branding Experience with Designer Ben Jenkins from OneFastBuffalo.com – Part 1 As a little boy, Ben Jenkins from One Fast Buffalo has always had design in his heart. With this passion, he has become successful in recreating business through branding. If our product or business needs some re-vamping, Ben Jenkins is the man for you. In this week’s episode, you will learn 3 essential things to emphasize on in order to awaken your brand...

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    Apr 19
  • A1 Redefining Itself and Who it's For
    A1 Redefining Itself and Who it's For A1 Redefining Itself and Who it's For This is Brand Positioning, New } Christine Edgington (Partner)

    Alright let's be honest, there is really nothing cool about A1 Steak Sauce. Despite their wide brand recognition, the sleepy brand has to fight against an onset of smaller craft competitors each year, a flooding of the growing snob foodie audience (don't get me wrong I love these people) and a negative kind of nostalgia surrounding the brand.   In an effort to expand the market and change perception, an ingenious plan was hatched to maximize a change in brand alignment and humanize a product in a quirky and noteworthy social experiment.   The change itself is almost laughably simple. We want people to know A1 is not simply for steak. You can use it on anything. The expansi...

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    Apr 9
  • Onefastbuffalo to Speak at MLB Creative Directors Event.
    Onefastbuffalo to Speak at MLB Creative Directors Event. Onefastbuffalo to Speak at MLB Creative Directors Event. OFB Events } OFB Press

    Ben Jenkins will be giving the keynote at MLC Connect July 19th at Minute Maid Ballpark in Houston, TX. That is where the Houston Astros play MLB baseball for you creative types that hate sports ;)  An exclusive gathering of major league creative minds & artist in the graphic design field from around the nation. The objective is to “connect” these professionals in one city for an annual two-day conference. To learn, teach, share new techniques, ideas, concepts, philosophies, software & best practices - to inspire and challenge one another. To nationally network with graphic artist within your specific field of work and gather industry leading knowledge that can...

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    Apr 1
  • Texas Works: Products & Portraits of Talent
    Texas Works: Products & Portraits of Talent Texas Works: Products & Portraits of Talent Press, OFB Products } OFB Press

    OFB wants to thank the guys at No. 4 St. James down in Austin, Texas for featuring our Design Director Ben Jenkins in their new book Texas Works: Products & Portraits of Talent. They featured both Warstic Bat Co, and Treadsmith Board Co. Both are brands created and owned by Ben! Thanks guys. The book is GREAT and displayed proudly in the studio. BUY THE BOOK HERE >>  About Texas Works: Products & Portraits of Talent Cowboy boots and hats come from Texas, certainly. But how about snowboards, vanilla extract, and lipstick?  The answer is yes, and you can see these products and more in Texas Works: Products & Portraits of Talent. This b...

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    Mar 7
  • Coach® + Texas Born Designer Ben Jenkins
    Coach® + Texas Born Designer Ben Jenkins Coach® + Texas Born Designer Ben Jenkins Press, OFB Products } OFB Press

    A Limited edition offering of classic crafstmanship and modern style. The first collaboration between Coach® & Texas Born Designer Ben Jenkins of OneFastBufalo & Warstic Bat Co. has hit the market. Watch the film... From Dallas to NYC. The Story of a Bat below about the limited edition wood baseball ball bats designed for Coach® by Ben Jenkins of Warstic bat Co. and Design Director at OneFastBufalo. The Warstic C1941 Coach® Bat is a striking Limited edition collectible piece created by Warstic Wood Bat Co. for Coach®. The C1941 is a unique Hard Sugar Mapl...

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    Jan 7
  • Hello 2014. Lets Make New Stuff
    Hello 2014. Lets Make New Stuff Hello 2014. Lets Make New Stuff Office News } OFB Press

    Hi folks. We hope you are fully rested and had a great holiday season. Excited for 2014! We are already working with some great new clients who are anxious to finally make the brands they have dreamed about for years into reality.  Never a better time than this year. Contact us. We plan to take on only 10 new clients in 2014. Quality over Quantity. You get it the idea ;) Much to do, lets go.  To get inspired start by viewing our past work here.

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    Jan 1
  • The Dialogue of Brand Building
    The Dialogue of Brand Building The Dialogue of Brand Building OFB Business School } Christine Edgington (Partner)

    You build a brand with a dialogue not with a statement. By having an open conversation with your users, you show them WHO you are as a brand. This is pretty difficult to do in a 30 second commercial. Why?? Because you can't build trust and rapport through one quick connection with your brand. While this gives them a glimpse into your product, this should only be the gateway to learn more and begin their relationship with the brand.  Depending on the industry, the level of trust needed to gain clients varies, and trust requires an ongoing investment in the people you are selling to. It is about fostering a long term relationship but most importantly it begins to separate the sincere f...

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    Nov 26
  • The Placebo Effect
    The Placebo Effect The Placebo Effect OFB Business School, New } Christine Edgington (Partner)

    I can't tell you how many times I have seen friends be completely duped into believing outrageous claims made by products. From Amber necklace powers (I am probably pissing off some moms here but come on. People believed in this stuff when they still used to crush up pearls and rub it into open wounds) to magnetic wrist bands that increase your performance, it is unbelievable to me how adamantly users of these products will claim the differences are real. So in an age where advertising claims are 'not supposed to work' on younger generations, why do I see so many younger people buying into these ridiculous snake oils?  I think one of the largest reasons is because the benefits are no...

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    Nov 12
  • Logo for Staff Sergeant Travis Mills of the 82nd Airborne
    Logo for Staff Sergeant Travis Mills of the 82nd Airborne Logo for Staff Sergeant Travis Mills of the 82nd Airborne New } Ben Jenkins (OFB Founder)

    If you have not experienced the story of United States Army Staff Sergeant Travis Mills of the 82nd Airborne you probably will soon. I had the incredible honor to design a logo Travis this week. To be honest, this is guy is so badass and inspirational it was pretty intimidating to design a logo that tries to capture this man's essence and message. The logo and patch express his roots, message of survival, rebirth, and never quit warrior spirit. We are proud to have done this for him and hope it serves him well in the future and he embarks on what we expect to be a great life ahead of inspiring others with his rare character. If you have the chance to hear Travis speak do not miss it. I...

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    Oct 25
  • All New Crested Butte Mountain Resort Brand & Website. Done. This is What we do.
    All New Crested Butte Mountain Resort Brand & Website. Done. This is What we do. All New Crested Butte Mountain Resort Brand & Website. Done. This is What we do. New } OFB Press

    OFB is proud to announce our latest Rebrand & Digital client project launch. Crested Butte Mountain Resort. We got started in late spring with a 3 day Brand MFG Bootcamp conducted on-site in Crested Butte, Co. Official OFB Brand MFG gear, and team headbands, were in full force. Easily some of the coolest, hard working folks we have every had the pleasure to work with. See the pic of the whole team (OFB Strategy Director Christine Edgington is on the left,  OFB Creative Drover and Designer Ben Jenkins is on the right....CB team in the middle) above. They even made sure we got some fly fishing in in-between sessions! Also ate some great local food. Lots of food.  ...

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    Oct 23
  • THE OFB MOBILE WORKLIFE TOUR. 2013
    THE OFB MOBILE WORKLIFE TOUR. 2013 THE OFB MOBILE WORKLIFE TOUR. 2013 Mobile WorkLife, New } Ben Jenkins (OFB Founder)

    Another year, Another 8,000 + miles. Our Annual OFB Mobile Worklife tour has come to an end. great to be back in the Texas heat. Ok not really, I am just trying to be positive. To learn about what this tour is all about you might want to read some of our past tour logs. But the short answer is....FREEDOM, SLOWNESS, PARTICIPATION, SOLITUDE, MAKING. Separate working, from any specific physical location. Travel slow, breathe, see more, get better ideas, and make better stuff. Make a living. Living. Togetherness. But don't call it a vacation! This is living away from home.   ***Note*** The pics from this years trip are posted above. Give them second to load in. Once the black arr...

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    Oct 7
  • Freedom to Work, Remote. 2013 Edition.
    Freedom to Work, Remote. 2013 Edition. Freedom to Work, Remote. 2013 Edition. Mobile WorkLife } Ben Jenkins (OFB Founder)

    5 years after making the choice to run OFB in a "virtual office" fashion, i.e. no central physical office, I thought it would be fun to revisit a post I made in 2009 about giving employees the freedom to work remotely.  At the time we were just getting into it. Did it turn out like we expected? I wanted to see how my thoughts on this may have evolved over time.   I was thinking about FREEDOM today as I made my way around town visiting some old friends at their current "places of work." And when I say places, I mean office locations where their company insist they spend their work time.  Considering it is 2013 this is starting to baffle me more and more. Because after 5...

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    Sep 29
  • OFB Founder Ben Jenkins Speaks at Circles Conference 2013
    OFB Founder Ben Jenkins Speaks at Circles Conference 2013 OFB Founder Ben Jenkins Speaks at Circles Conference 2013 OFB Events, Mobile WorkLife } OFB Press

    Earlier this month OFB Founder and Creative Drover Ben Jenkins gave a talk at Circles Conference. Circles is a place to learn from world-changing thinkers and innovators for the creative community. The pitch is....Come and reignite your passion and imagination. Circles is a two-day gathering of creatives from around the world. Learn from world-changing thinkers and innovators in both the non-profit and creative community. Mingle with others who share the same passions you do! Topics will encompass passion, creativity, processes and journeys.  The video from Ben's talk is available below...in its entirety. The talk'n starts about minute 4. And the talk get's a bit offensive ...

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    Sep 19
  • AIGA presents Designtrepreneurs
    AIGA presents Designtrepreneurs AIGA presents Designtrepreneurs OFB Events } OFB Press

    AIGA presents Designtrepreneurs A panel taking three Dallas creatives who’ve stepped outside of their comfort zones to start their own non-design related business.   Wednesday, September 28th 20011 7pm to 9pm Calampit Creative Center   Tickets Available here   As designers, we have the natural propensity to come up with ideas upon ideas, for our clients and for ourselves. But most of us just haven’t worked up the cojones to go beyond just talking about ideas. What inititative does it take? Where does the motivation come from? What is it like to be your own client? We are proud to have Jason Franzen, Ben Jenkins, and Aaron Opsal join us to answer these...

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    Sep 7
  • Short Circuiting The Conference
    Short Circuiting The Conference Short Circuiting The Conference Mobile WorkLife, New } Bryan Butler / Designer

    Last weekend a buddy and I rode the highways from sunny Austin, Texas to that Metropolis of the Western Reserve: Cleveland, Ohio. The Sixth City was hosting the Weapons of Mass Creation Fest, an all-around creative conference featuring speakers, designers, musicians, comedians, and more than a few breakdancers.   During the talks two themes that kept popping up were that of Openness and Vulnerability. Generally, this meant being open in sharing your opinions both negative and positive (either of which can be frightening), and letting the things that make you an interesting person show in your work.   Well, in the aforementioned spirits of the conference, I will...

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    Aug 23
  • OFB Featured in PRINT Magazine for TX Whiskey Branding
    OFB Featured in PRINT Magazine for TX Whiskey Branding OFB Featured in PRINT Magazine for TX Whiskey Branding Office News } OFB Press

     Thanks to the judges of the 2013 PRINT Magazine Regional Design Annual for including our work for Firestone & Roberston Distillery and their TX Whiskey. #1 for the SOUTHWEST.  To see the TX Whiskey branding and package design case study go here.  

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    Jul 1
  • Losing Your Dinosaur
    Losing Your Dinosaur Losing Your Dinosaur OFB Business School, This is Brand Positioning } Christine Edgington (Partner)

    I’m not too ashamed to say I do have a listing of bad TV that I really enjoy. But there is an expiration date on every great (I’m using ‘great’ to mean successful) reality series. I think there is a counter-intuitive formula for this type of TV to have any true staying power.  With a scripted series the longer the series continues, the writers evaluate what people like about a show (let’s say Sheldon) and create MORE of what they like (add Amy Farrah Fowler). With a reality series, the same is true. But unlike a scripted series, purposely over scripting people who can’t act undoubtedly snuffs out that little spark that made the show work i...

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    May 19
  • Solving a Problem that Doesn't Exist
    Solving a Problem that Doesn't Exist Solving a Problem that Doesn't Exist OFB Business School, This is Brand Positioning } Christine Edgington (Partner)

    The single most important thing that separates a good brand from its competitors is well…separation. We are always trying to create that gap in consumers’ minds to believe there is something truly different about whatever product or service you are providing. In their minds’, there is just no alternative.   I think the problem is usually: A) most companies don’t actually have something truly unique about their product/service B) if they do, it may be something so minor or detailed that the user doesn’t actually recognize or care about it   OR in AT&T U-Verse’s case, you are solvin...

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    May 17
  • JCP Apologizes
    JCP Apologizes JCP Apologizes This is Brand Positioning, New } Christine Edgington (Partner)

    JCP has already released an ‘apology’ ad for the changes it recently made.       Text from the ad: At jcpenney we never stop being amazed by you. How you work so hard without looking like you do. How you make every dollar stretch so far and keep your family so close. So we brought back the things you like about jcpenney, gave you new things to explore and now we're happy to say you've come back to us. We're speechless, except for two little words. Thank you.  TRANSLATION....."Our bad"   Interesting strategy…. Personally, I love to use the example of JCPenney because in my head it is the perfect example of how des...

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    May 13
  • Lipstick on a Pig
    Lipstick on a Pig Lipstick on a Pig OFB Business School, This is Brand Positioning, New } Christine Edgington (Partner)

    American Airlines has been one of the most hated companies in the country for years. And I have to say, with good reason. They are jack wagons when it comes to customer service. From maddening fees ($150 for changing a ticket…which only requires a few clicks) to some seriously testy employees, they just don’t have a great reputation.   So when they announced a new fresh brand, I certainly thought the first item on the list was how they planned to solve their seriously tarnished reputation for service. However, I didn’t see it addressed in any real way even on the site dedicated to the brand launch rollout.  A few snippets from “Becoming a new Am...

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    May 6
  • The Digital Dump Vol. 3
    The Digital Dump Vol. 3 The Digital Dump Vol. 3 New } Bryan Butler / Designer

    Step right up for tickets to the junk show. Yes, that's right, it's Digital Dump 3, yet another foray into the bargain basements along the frontage roads of the internet superhighway. Check out this stuff: The Movie Title Stills Collection – Lordy Lord I love this one. A beautiful site chock full of the title screens from old movies. This type of stuff you can't find in the real world unless you go around Hollywood backlots cutting up old film reels, and I doubt you have the wherewithal to get that done, so thank your lucky stars someone did the work for you. Beer! – If there's one category of old stuff you can find a lot of on the internet, it's vintage beer cans. ...

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    Apr 9
  • OFB & Founder to speak at AIGA Dallas Design Week.
    OFB & Founder to speak at AIGA Dallas Design Week. OFB & Founder to speak at AIGA Dallas Design Week. OFB Events } OFB Press

    OFB and founder Ben Jenkins will be speaking during two events at the upcoming AIGA Design WeekThanks AIGA for having us. We will try and behave.  Full Details here.    EVENT 1   Wednesday April 11th,  3PM / Leading Creatives. The Creative/Design Directors Panel. Learn the Joys + Costs of Being Boss. at Dallas Design Center   Join us for this great panel where Dallas’s leading Creative Directors share with us the challenges and joys of leading creatives. If you’ve ever wondered about the complexities of balancing creative thinking, creative management (and life outside of work), this panel is one you won’t want to mi...

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    Apr 8
  • Connected City Design Challenge Brand.
    Connected City Design Challenge Brand. Connected City Design Challenge Brand. New } OFB Press

    OFB was recently awarded the job of branding and building a website for the Connected City Design Challenge. Great project, great people to work with! The Challenge is produced by the Dallas CityDesign Studio, an office of the City of Dallas, in partnership with The Trinity Trust Foundation, Downtown Dallas, Inc. and The Real Estate Council Foundation. Sponsors include partners, individuals, various area stakeholders and landowners.  Collaborators include AIA Dallas, Greater Dallas Planning Council, Dallas Architecture Forum and the Dallas Center for Architecture.The Connected City Design Challenge will build awareness of urban design solutions capable of shaping Dallas forward, d...

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    Apr 2
  • Not Fighting Fair
    Not Fighting Fair Not Fighting Fair OFB Business School, This is Brand Positioning } Christine Edgington (Partner)

    This is actually something I hear quite a few of my clients say. I am here to tell you, all of your competition will assuredly not fight fair.  Now I don’t think disingenuous branding works or at least doesn’t work very well. I think our world is too small, too connected and too cynical to really believe totally false branding forever, but that isn’t to say someone who is misrepresenting themselves won’t steal a lot of business from you in the meantime.   Here’s how this conversation typically plays out…   Open scene on a client within the Branding Boot Camp process. We have been locked in a room for 2 days surviving only on be...

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    Apr 1
  • Draplin Vs OneFastBuffalo V4
    Draplin Vs OneFastBuffalo V4 Draplin Vs OneFastBuffalo V4 OFB Events } OFB Press

    Always great to see the DDC  and talk design, life, cosmos, JFK, travel, and doing good at work with work.  Aaron was in Big D this past week to give a talk and we were more than happy to play tour guide. Great times, and yes double cheeseburgers. Until the next meet safe travels DDC.

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    Mar 29
  • The Digital Dump Vol. 2
    The Digital Dump Vol. 2 The Digital Dump Vol. 2 New } Bryan Butler / Designer

    I come to you once again bearing the fruits of google searches, blog feedings, and hyperlink happenstance, a gob of good stuff to get your juices flowing.  Stereo Stack – One of my favorites to sit and stare at. A collection of stereo labels from the sleeves of old LPs. Such intense color and typography for something that seems so inconsequential.   Sailboat Logos – This one is hosted on Angelfire so have a looksee while you can. Just a bunch of logos from sailboats. Who knew there was so much diversity in the boating enthusiast market? The Seed Catalog Archive – This one comes from the Smithsonian so you know it's got legitimate written all o...

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    Mar 28
  •  OFB work featured in HOW's 2013 International Design Awards
     OFB work featured in HOW's 2013 International Design Awards OFB work featured in HOW's 2013 International Design Awards Office News } OFB Press

    Just opened up the March Issue of HOW magazine. OFB's Packaging design for TX Whiskey featured nicely in the 2013 International Design Awards. Nice! 

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    Mar 5
  • OFB Creative Director Speaks at MSU.
    OFB Creative Director Speaks at MSU. OFB Creative Director Speaks at MSU. New } OFB Press

    Art alumnus talks with design students about lessons learned in life and work. Ben Jenkins, a 1996 alumnus of the Department of Art at Mississippi State and a former baseball player, was back in Starkville recently for a baseball alumni event. Jenkins, founder of OneFastBuffalo, which develops brand strategy and brand design for companies and products, spoke to a group of graphic design students on Oct. 12.  He shared with them a little about who he is and what he does and the somewhat unconventional method of how he works and also gave his advice for students and shared some of his recent work. The alumnus credited his three boys – eight, six and three – with helping hi...

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    Feb 5
  • The Digital Dump Vol. 1
    The Digital Dump Vol. 1 The Digital Dump Vol. 1 New } Bryan Butler / Designer

    No surprise, like many other designers I love getting out and harvesting the fields of estate sales and junk stores for good-looking clutter. A sign, a lightbulb package, or an instruction manual for a color copier can all be sources of inspiration. And while I savor every minute of it, it can be time-consuming. Which is why the internet has been such a gift for devotees of detritus everywhere. Turns out, people love putting their collections of such things online. Therefore I will be posting an ongoing collection of inspiring collections in order to archive them for myself, and to share with others. So, here's some piles of stuff you should rifle through:       Chromeo...

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    Jan 9
  • OFB/Warstic Founder Featured in Dallas Morning News
    OFB/Warstic Founder Featured in Dallas Morning News OFB/Warstic Founder Featured in Dallas Morning News Press, OFB Products } OFB Press

    Thanks to Cheryl Hall, Business Writer at The Dallas Morning News for the great article about our founder. A little blurb here... Ben Jenkins is swinging for the fences. The 38-year-old Dallas graphic designer has two passions, creative branding and baseball. He decided to connect them and pay his mortgage in the process. A year into his latest venture, Jenkins, a former infielder in the Philadelphia Phillies’ minor league system, is ahead of the count. His one-man Warstic Wood Bat Co. has captured national media attention and the hearts of batters from as far as Switzerland. “My intent was a company that I would run virtually from my home studio or while on the road i...

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    Dec 12
  • THE 2012 OFB MOBILE WORKLIFE TOUR
    THE 2012 OFB MOBILE WORKLIFE TOUR THE 2012 OFB MOBILE WORKLIFE TOUR Mobile WorkLife } Ben Jenkins (OFB Founder)

    Our annual mobile work life tour started way back in June. With the 58' OFB Mobile Airstream office (and living quarters) in tow, we left from Dallas, TX on a hot, sunny summer morning just before sun up with a simple outlook. Separate working, from any specific physical location. Make Freedom. Travel slow, see more, and make better stuff. Make a living. Live. Lets not confuse this with a vacation. Read on, or scroll through the hundreds of pics from the trip, above.  Use the < > to navigate.    The Route.  We don't make any specific plans or reservations. We just generally pic a directional route with a turning point, and go.  We spent two weeks exp...

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    Oct 26
  • Good, Honest, Fun.
    Good, Honest, Fun. Good, Honest, Fun. Big Ideas Small Brands, New } Bryan Butler / Designer

    Persuading people to do what they don’t want to do is difficult, even if that thing will make their life better. I’m not even talking about gritty things like getting people off drugs, or stopping them from drinking while they drive. I’m talking about those stupid, simple things like filing your taxes on time, or learning how to use a kitchen knife so you don’t lose another finger. Or brushing your teeth. Ask any parent, getting children to brush their teeth is terrible. But toothpaste makers have latched onto the simple concept of making something boring into something fun, in order to sell the experience. They make toothpaste taste like bubblegum, make it change co...

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    Oct 8
  • OFB Mobile office featured by Bloomberg Business Week.
    OFB Mobile office featured by Bloomberg Business Week. OFB Mobile office featured by Bloomberg Business Week. Press, Mobile WorkLife } OFB Press

    We are excited to be featured in Bloomberg Business Week. The article discusses trends in mobile working, specifically using trailers. We were happy to answer questions about our Mobile office of course!  The article starts "The first time Ben Jenkins met Billy Gibbons, the guitarist and lead singer for the rock band ZZ Top, they sat in Jenkins’s 1958 Airstream trailer in the parking lot of the Four Seasons Hotel outside Dallas. “The meeting was supposed to be at the hotel bar, but once he heard I had the trailer in tow, he commandeered a hotel golf cart and we went out to do the meeting at the trailer,” says Jenkins, the 39-year-old owner of the Texas desig...

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    Oct 1
  • INDIG Launches WeRNative Campaign.
    INDIG Launches WeRNative Campaign. INDIG Launches WeRNative Campaign. New } OFB Press

    Our sister company INDIG has launched it's first official client project and we are so proud of both INDIG, the client, and the fact that we stuck with the idea of creating this sister company in 2011. The Northwest Portland Area Indian Health Board hired our sister company INDIG (acollaborative strategic & creative effort started by OFB with Native Artists, Writers, Photographers, Designers & Programmers) to name and brand a national campaign and new media health resource for Native teens and young adults. INDIG concerted the name for the organization, designed the logo and brand aesthetics, and planned, designed and built the MASSIVE website.  Th...

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    Sep 27
  • OFB Interviewed on theBigPlate.com
    OFB Interviewed on theBigPlate.com OFB Interviewed on theBigPlate.com Press, Mobile WorkLife } OFB Press

    Thanks to the boys over at thebigplate.com for the nice interview. Did a nice phone call with them while I was exploring Durango, Co in August. Some bits and pieces from the article... Interview with Onefastbuffalo's Ben Jenkins  OneFastBuffalo Brand Manufacturing Co. (OFB) helps people who make great things develop enduring brands that enhance the value of their products or services.  Ben Jenkins, founder of OFB, has proven not only can he help others build successful brands; he routinely spins up new companies of his own.  Warstic Wood Bat Co. and Treadsmith Board Co. are just a couple of entities that Ben has successfully design...

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    Sep 25
  • The New Warstic.com is live!
    The New Warstic.com is live! The New Warstic.com is live! OFB Products } OFB Press

    Hey folks. Just sending out a quick note to let you know the new Warstic.com eCommerce site is live. This custom site was fully designed, developed and is now driven by OFB's new interactive division/team called DGTL RIG & SUPPLY (btw the new DRIG&SPPLY sit will be up soon ). This is the most comprehensive, powerful site, flexible site we have built over the last 15 years. We tried to do nothing less than concept and build the best site in Warstic's industry. The site is run on a custom eCommerce backend developed by Dgtl Rig & Supply and managed by SiteShepherd or content management system. This makes managing the vast product offering a snap. Not a small feat considering the a...

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    Aug 1
  • OFB Designs Texas Distillery & Whiskey Brand.
    OFB Designs Texas Distillery & Whiskey Brand. OFB Designs Texas Distillery & Whiskey Brand. New } OFB Press

    Onefastbuffalo was hired by Firestone & Robertson Distillery in Fort Worth, Texas to provide Strategic Brand consulting (our Brand Boot Camp service) as well as Brand and Packaging Design solutions for both the F&R Distillery and TX Blended Whiskey brands. And now it's out in stores for the world to enjoy.  The branding and packaging design for TX Blended Whiskey was meant to reflect Authentic Texas. Not the kind of DFW Airport Texas Souvenir Shop Tin Stars & Rawhide version of Texas that really turns off the locals. The Packaging design for TX Whiskey features one of our best ideas in 14 years. Our recommendation and design was to keep the bottle graphics simple,...

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    Jun 6
  • OFB Designs, Builds & Lanches New Website for Crescent Real Estate.
    OFB Designs, Builds & Lanches New Website for Crescent Real Estate. OFB Designs, Builds & Lanches New Website for Crescent Real Estate. New } OFB Press

    Crescent Real Estate Holdings LLC commissioned OneFastBuffalo to update its digital presence. That's fancy talk for redesign their corporate website and also some behind the scenes secret digital systems that help them market their many commercial properties. See the new Crescent website for designed by Onefastbuffalo here.  Be sure to view the BEFORE pic below of the old Crescent website. The new site is equipped with our custom backend system, Site Shepherd®, and features full admin control of Crescent's Office, Resort, Residential and Development Portfolio. The site serves as the companies corporate home online featuring company history, leadership, services and of course now t...

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    Apr 15
  • OFB Donates New Logo Design to Dallas Little League.
    OFB Donates New Logo Design to Dallas Little League. OFB Donates New Logo Design to Dallas Little League. OFB Community Focus, New } Ben Jenkins (OFB Founder)

    OFB has designed and donated a new logo for the Dallas Little League. That's baseball and softball for boys and girls ages 4 - 14. Onefastbuffalo, and our Warstic Bat Co, are proud to sponsor Dallas Little League by making stuff...what we do best. The Dallas Little League is a great organization that is growing rapidly. Find out more by visiting their site. The new DLL logo will be available soon on merchandise from the DLL online store. Buying merchandise is a great way to support the progress of youth baseball in our city. And now it will look great too! Thanks to the DLL staff for this opportunity. The logo was designed by OFB's Ben Jenkins.

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    Apr 1
  • OFB Launches Treadsmith Board Co.
    OFB Launches Treadsmith Board Co. OFB Launches Treadsmith Board Co. New } OFB Press

    We are excited to announce OFB's latest brand creation and ONEFASTCO business venture. Treadsmith Board Co.  Treadsmith® is a new company and brand we created in late 2011. Snowboards (and soon Skis and apparel) online now at treadsmith.com. In other words we are doing more of what we often do for clients….design and launch brands.  Treadsmith is another real life expirement we created completely from scratch to prove that good design, good branding and good web tactics can create a GOOD BUSINESS. And do it FAST. Please check out the site and pass along to you anyone you loves snowboarding, but also good design;) Read more to see what we mean. ABOUT TREADS...

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    Jan 21
  • The Internet Bites Back
    The Internet Bites Back The Internet Bites Back New } Christine Edgington (Partner)

    As many of you may have noticed yesterday some of your favorite sites were either completely shut down or graphically representing their protest to SOPA and PIPA. These include some serious internet heavyweights such as Google, Reddit, Mozilla, Wired, Mashable, Wordpress, Flickr and even I Can Has Cheezburger (who knew cats protested?).   More than just placing a graphic on their website, they urge users to contact their Representative directly regarding the bill. These companies state that not only will the bill require costly oversight and regulatory spending within their organizations, but on a broader scale it violates the First Amendment and the free sharing of information on ...

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    Jan 19
  • Warstic Bats Chosen GQ Best Stuff of 2011
    Warstic Bats Chosen GQ Best Stuff of 2011 Warstic Bats Chosen GQ Best Stuff of 2011 Office News, OFB Products } OFB Press

    OFB's Warstic Wood Bat Co is heating up despite spending $0 for paid advertising to date. Recently Warstic Bat Co was featured by GQ Magazine in its BEST STUFF OF 2011 Article. Not a shabby recognition for a brand that was not even conceived until early 2011. And following that, at the Park & Bond pop-up store in NYC where we let TO try out a Warstic.   The blurb for Warstic reads "If Pujols met Warhol. Maybe you're the type of guy who plays in a baseball league and gets up early on Sunday mornings for BP. In that case, Warstic's boldly painted bats—made from northern white ash—are exactly what you need to keep your stick from getting lost in a pile of Louisville...

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    Dec 31
  • Dominos - Putting your money where your mouth is
    Dominos - Putting your money where your mouth is Dominos - Putting your money where your mouth is OFB Business School, This is Brand Positioning } Christine Edgington (Partner)

    How does a longstanding brand like Dominos change what you think about them after 50 years of business and over 5,000 stores???? First, I can say that while I truly dislike the vast majority of advertising, Dominos has done an incredible job in the recent past. With a string of ads and campaigns focused around raw honesty, customer response, high interactivity, completely untraditional thinking and transparency they have accomplished the near impossible of changing people's minds.  If you don't follow the world of pizza quite as closely as I do, here are a few landmarks to get your bearings:  Early last year Dominos launches a new campaign focused on past product quality. ...

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    Sep 26
  • THE OFB MOBILE CREATIVE WORKLIFE TOUR. NORTHWEST LOOP 2011
    THE OFB MOBILE CREATIVE WORKLIFE TOUR. NORTHWEST LOOP 2011 THE OFB MOBILE CREATIVE WORKLIFE TOUR. NORTHWEST LOOP 2011 Mobile WorkLife } Ben Jenkins (OFB Founder)

    Year 2 of the OFB Mobile Creative Worklife tour in the books. Burnside Street, Portland USA and back. 7,266 miles.  3 kids in tow. The goal was the same as last year, just longer and slower. Live in our trailer, see the beautiful places in between the big places, live simpler, eat better, sleep more, surf, hike, bike, spend every night by fireside, spend MORE time with family...and well, more proof that the the mobile creative worklife is a good life.    We also do this for a very important business reason. It's real simple. When we get out and see more of the world WE DO MORE INSPIRED WORK. It's true. We do our best work during this time.  When you see more thing...

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    Sep 22
  • When doing good turns bad....
    When doing good turns bad.... When doing good turns bad.... OFB Business School, These are Brand Rituals, This is Brand Positioning } Christine Edgington (Partner)

    Customers are not stupid. Making a rewards program, refund, return policies or any of these other rebate programs as difficult as possible to receive the benefit is pointless. Just think about it. Many times people make the customer jump through so many hoops just in the hope that many of them won't go through the whole process and they will have less overall payout costs. Frankly, if you don't want to pay/reward a customer for something than simply don't do it. You are better served at just spending the extra money in some form of customer service, brand development, product improvement or enhanced communication tool to make their overall experience better. Think to yourself: A) Am I purpo...

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    Sep 16
  • Spotify Changes Lives....well at least my life
    Spotify Changes Lives....well at least my life Spotify Changes Lives....well at least my life New } Christine Edgington (Partner)

    If you are not familiar with Spotify, you soon will be. I think I can say it best by Spotify::Pandora what Cell Phone::Pager. Spotify is an online music provider that connects your stationary and mobile devices to the giant online database of music available for online or offline listening on demand. This has been popular overseas but has quite recently completed its US debut. This is different from the Pandora model in that you can request specific songs/artists and create playlists vs the 'radio' model of providing a playlist based on keywords. Marketing for the program has been somewhat underground in a series of invitation only memberships at first that have for the most part grown orga...

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    Sep 1
  • What In N Out knows that Others Don't
    What In N Out knows that Others Don't What In N Out knows that Others Don't New } Christine Edgington (Partner)

    So here is the magic trick... We take a seemingly identical product and put it in a completely over saturated marketplace at a low price. Let's add to this by providing only a handful of options for people to choose from and oh yeah....you can't advertise. So how would this concept not only work, but get people to wait over 3 hours for a fast food burger? Branding is the answer.   In N Out opened up not a stone's throw from my house, and I have been watching a line wrapped around the building from open to close for the past month (they have 3 on site cops at all times directing traffic and have roped off about a quarter of the entire strip center's parking lot). This included a few...

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    Aug 17
CURRENT OFB MOBILE OFFICE GEO: Texas USA
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WHAT IS ONEFASTBUFFALO?


Onefastbuffalo is Brand Strategy, Experience DesignDigital, and Launch Firm servicing the Hospitality & TravelRetail & RestaurantWine, Spirits & BeerFood & Beverage, and USA Manufactured Goods Industries. Our Mission is to handcraft brands that inspire a better human experience for us all. Better food, shelter, places, provisions, goods, moments, and causes that are worth talking about. Our craft is that of relentlessly forging the experiences that shape the world's perception of a brand. Hell, in many case we MAKE THE BRAND. We consider what we do a way of life, not just work. We believe making Art, things made to inspire that never existed before, is achieved by the dedicated practice of exploration & participation, followed by wholehearted creative focusWe live that practice everyday through our worklife and through our core offering, the OFB Brand Manufacturing Program, which leads clients on a full service journey of self discovery, exploration, and making.  Call us anything you like. A Brand Strategy, Design & Digital (Insert your favorite descriptor here…Branding Agency, Design Firm, Creative Consultancy, Interactive Agency, Design Factory, Creative Shop, Design Studio, Branding House). Any way you decide to tag us, we help clients build brands from scratch and love nothing more than to rip an old brand a new one. 

 
 
 
 
 
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