I've been wanting to blog for about 2 weeks about this tagline. Every day on my way to work, I pass by a giant billboard for the new Red Tea Pomegranate Passion Fruit by Nestea.
The tagline: "Liquid Awesomeness"!
Now I'm in my 20s, and awesomeness is just in my vocabulary. I see liquid awesomeness, and I want it! That and I love tea.
I'll definitely say this whole campaign is geared towards people my age. Just another way to target one age group: use their crazy vocabulary. Not only that, check out their site: liquidawesomeness.com (completely targeted towards us youngsters).
So now I'm off to the store to buy some. SOLD!