Manufacturers, retailers and marketers are challenged as never before to convey the message, promote the brand and close the deal. Think fragmented audiences, information overload, eroding loyalty, global competition, economic uncertainty.
Package design and related disciplines are increasingly the difference makers in the purchasing decision. The outstanding work showcased in the March 2011 Issue of GDUSA — 100 or so elite design firms and departments are represented — is testimony to that. The annual GDUSA competition celebrates well-designed graphics, of course, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth.