I wanted to talk a little bit about the importance of Packaging Design and how powerful is it in our daily lives. It is through packaging design that we largely determine what products to buy.
The clothes we wear, the cars we drive, the houses we live in tell who we are. Packaging does that for products.
Let's say you're in a grocery store in a foreign country where you don't speak the language. You're trying to buy some cereal, but you don't know which kind to go with. You can't open the box and try the product. So your first instinct is to go with the one that stands out the most to you, right? It could be the color of the box or the unique graphics that the box has.
We are a brand driven society. Even though some would deny it. They tell you they don't buy things because of the packaging, but I think in one way or another, they do. We identify with certain products because they promise something and the packaging carries a lot of that promise. We look for those original packages that makes us take notice, talk, think, smile, and buy.
Here are some other examples I like.