Disclaimer: This post does not endorse one candidate over another regarding where they stand on issues and how well they would lead the country... unless all that is indicated by a logo.
In the midst of an election year, politicians are throwing a plethora of messages at you in the hopes of receiving your support. Barack Obama's campaign has taken a really smart approach to making sure these messages are targeted to the right group of people.
The overall campaign logo for Barack Obama is beautifully designed and strategically well thought out. He owns the 'O' in his name and, with the sunrise imagery, the logo has subtle meaning and communicates a message of change, hope, and a new day. The logo flexes its versatility in his adaptations for each group on the
People page of his website,
BarackObama.com. Adapting the logo to connect with different audiences, he becomes more relatable and shows that he understands each group's nuances in issues. The subtle designs draw from the heritage, culture, and pride of each audience and manages to steer clear of being overdone and insincere. The Obama O never looks out of place, and he takes his targeting further by providing each group with its own specific sub-site with resources, a blog, video, and other media.
Whether you're an Asian-American, an environmentalist, an American Indian, a kid, a student, or a woman... Barack Obama has a specific message for you. His targeted messages cut through the haze of political messages. In the branding world, that kind of targeting and positioning to specific audiences is a necessity to stand out and gain a competitive advantage.