Most of us here at OFB are Mac users. Many gross generalizations can be made about Mac users, but I don't think it's much of a stretch to say that we are more image-conscious than most other computer users. We can't help but be attracted to the clean, minimalistic design of Apple products. The
Apple aesthetic reflects upon the user and is considered an extension of our personal style.
Too bad one common problem with the iconic sleek cases of Apple laptops is that they only stay clean and pristine for so long. Especially if you have a white Mac, it's inevitable that the dirt and oil from your palms and wrists will accumulate over time and result in an unsightly smudgy stain on your once-beautiful computer. You can understand how the typical image-conscious Apple user would be not be happy with that. Well I was in the same boat, and I came across a company that solves the problem and really understands the picky and particular Apple user at the same time.
Moshi is a company that identifies itself as a "purveyor of electronics fashion." About a month ago, I purchased a
Moshi Palmguard, which is "designed for demanding users who really care about preserving the look of their precious MacBook." Hey that's me! And most Mac users, I'm sure.
The Moshi Palmguard is perfectly shaped and color-matched to my computer and feels just like it too. Most importantly, it blends right in. You would hardly know it's there except for the tiny 'moshi' branding in the bottom right corner, about 1/8" in height. It keeps my computer clean while being clean, sleek, and minimalistic itself. Compare this to the Marware Protection Pack, which is the cover I used previously. The company name and logo calls attention to itself in the top left corner or bottom center, about 1/2" in height, thick white lettering on dark gray. Very gaudy and loud... a couple words that are the exact opposite of the Apple aesthetic and the typical Apple user's style.
Most companies, for some arrogance-related reason, love making their logos huge on their products. They think the bigger the logo is, the more people will see it and, hopefully, the more people try to find out about the company. Moshi took another route. They made their logo tiny, made the Apple user happy, and made those happy users tell other users, who then want to find out more about the company. Bigger is not always better, and making their logo almost unnoticeable made users notice them. The company understands that the Moshi brand is secondary in its relationship with Apple. Users identify with the Apple brand a million times over Moshi or Marware. Companies like Moshi capitalize on the Apple users' image-conscious sensibilities and, therefore, are smart to cater to it in its design and messaging as well. Now that's a big idea from a (literally) small brand.