One Fast Buffalo

Considering that I work in the branding industry, it's not a surprise that I would be a complete sucker for branding and marketing. One brand that I've completely bought into is Sprinkles Cupcakes. Sure, some may claim that they sell overpriced cupcakes that you could make from a box, but they have convinced me that I want, need, love those cupcakes. My appreciation for delicious baked goods, combined with my appreciation for good branding, makes Sprinkles Cupcakes one of my favorite brands.

Every touchpoint of Sprinkles Cupcakes is consistent and on-brand -- modern, stylish, sweet. The chocolate brown and girlish pink brand colors and modern cursive handwriting tie the store, packaging, and website together. The stores, for example, are designed to be reminiscent of European bakeries and create a warm atmosphere with light woods, large windows, and plenty of sunshine. It's the perfect place to sit on top of the world and people-watch while enjoying your cupcake, either with the adorable little knives and forks provided in stores or down and dirty with your hands -- my preferred method.

One reason why I think I love Sprinkles so much is that I'm actually in their target market. Sprinkles really targets women over any other group. The brand look has a clearly feminine feel but beyond that, they really cater to the wants and needs of modern women. One example is that they provide all-natural doggie cupcakes and Sprinkles-branded doggie tees for spoiled, beloved pooches. Sprinkles also allows you to accessorize your cupcakes with decorations such as modern dot candy sprinkles or pink hearts. They even offer wedding cupcake towers and an engagement cupcake adorned with a diamong ring and comes in its own individual cupcake box. What girl wouldn't want to be proposed to with that!