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Brands Doing Good////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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Web Trends, Brands Doing Good } by Christine Edgington (Partner)
The Internet Bites Back
As many of you may have noticed yesterday some of your favorite sites were either completely shut down or graphically representing their protest to SOPA and PIPA. These include some serious internet heavyweights such as Google, Reddit, Mozilla, Wired, Mashable, Wordpress, Flickr and even I Can Has Cheezburger (who knew cats protested?). More than...
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BrandSpotter, Brands Doing Good } by Christine Edgington (Partner)
What In N Out knows that Others Don't
So here is the magic trick... We take a seemingly identical product and put it in a completely over saturated marketplace at a low price. Let's add to this by providing only a handful of options for people to choose from and oh yeah....you can't advertise. So how would this concept not only work, but get people to wait over 3 hours for a fast food burger? B...
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OFB Business School, Brands Doing Good, Green Friendly } by Ben Jenkins (OFB Founder)
Shelterbox Helping Haiti.
I saw a story about this great company ShelterBox on CNN last week. Check out how they are helping in Haiti and around the world. ShelterBox instantly responds to earthquake, volcano, flood, hurricane, cyclone, tsunami or conflict by delivering boxes of aid. Each box supplies an extended family of up to 10 people with a tent and life...
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OFB Favorite Places, BrandSpotter, Big Ideas Small Brands, Brands Doing Good, This is Brand Positioning } by Christine Edgington (Partner)
Get it while you can!
So the laws of supply and demand have been ingrained into our minds as the basic principles of the market. The point is to create that perfect equilibrium of providing just enough supply to meet the needs of your consumer (and the more consumers you can get, the more supply you need). Inevitably, businesses do the dance of determining this magic number and ...
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OFB lifestyle, ProductSpotter, Brands Doing Good } by Katie Williams
One pair at a time
Sometime in 2006, I read in a fashion magazine about a new company selling shoes. But there was a catch... a good catch... every time a pair of shoes was purchased, the company would donate a pair to a child in need. How it Started... The founder, Blake Mycoskie, was on the Amazing Race... random right? Well, he went to Argentin...
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