Project Type { Brand Campaign
Everything You Need. All the Stuff You Want.
This was the concept we forged when T-Mobie asked us to give the SideKick a new identity. The sidekick is an innovative and highly functional phone with a conservative face. We felt it was best to target young hipsters just entering the business world who still want to maintain the fun social life they have but need to step it up on the professional appearance side.
Most of the design was hand-illustrated by our design team and represents the lifestyle of our target audience.
New Brand Tagline: Everything you need. All the stuff you want.
Design Birth Place: The idea for the this campaign was found at our new Main street office, Internal Strategy room called the Diner.