Project Type { Brand Campaign
Share Freely.
The proposition our strategy team discovered for this was that 1000 minutes for $39 is so much for so little that people would use their phone to share ridiculously long experiences, not just moments, with their fiends and family.
New Brand Tagline: Don’t just share moments. Share the entire experience.
Design Birth Place: The design for the T-Mobile 1000 minutes promotion was reached at Buzzbrews Diner, booth #4, blueberry pancakes and coffee, vintage Puma Sneakers, and Hand-stampled leather laptop case.