Project Type { Brand Campaign
Keep it Simple.
This is one of those cases where the promotion is so good that we just tried not to ruin it. Its free flight to 10 great locations!
We simply wanted to make sure that people saw it.
Design Birth Place: The design for the T-Mobile Fly Free campaign surfaced driving to the airport in fact, laptop in tow, vintage black and tan Laredo boots, BBQ sunflower seeds, custom OFB Timbuk2 messenger bag, 30 minutes of traffic, and a bottle of water.