Project Type { Web Site Design & Development / Advertising
Peterbilt has reigned as America's premium quality heavy-duty truck manufacturer since the company's founding in 1939. Peterbilt has maintained its enviable position as the Class of the Industry by concentrating on delivering high-performance, low-maintenance and extremely durable vehicles that pay off in low operating costs, driver productivity and high resale value. It is the dream of every trucker to own a Peterbilt.
OFB was asked to pitch for this initial project against 2 of the largest agencies in the world. We were thrilled to have an opportunity to work with such a classic American brand. Their challenge was no less than to concept, design, and build the best site in the industry, to update their brand message, and to produce a new advertising campaign. The OFB Strategy team executed a diagnosis that included interviewing truckers and working with dealerships on the showroom floor. OFB sculpted a refreshed brand message and advertising campaign
that creates a stronger personal connection between the
corporation and the owner/operator.
Phase I of the site includes a complete visual re-design, virtual truck showroom, online press room, dealership directory, online industry calendar, online truck parts and service center, and online Peterbilt store.
The most unique concept is the creation of what we call Peterbilt Life. Peterbilt Life is a social networking / online magazine for truck owners. Owners can create profile pages where they show of their custom Peterbilt. The Road Stories section features stories and videos about trucker life. P-ilife also serves as an online resource for truckers to use as their daily online home base. Via the Peterbilt Life Dashboard, they can find the closest truck stops, current gas prices, favorite eating establishments, weather information, mile calculators, safety tips, trucking green practices, and traffic/road conditions.
Design Birth Place: The design for the Peterbilt website was initially found and forged in the OFB Commerce Street studio, floating office, drinking Illy Coffee, and wearing Texas Brand 2 tone boots.