Project Type { Web Site Design & Development
Haynes and Boone has matured into one of the largest and fastest-growing law firms in the U.S. Haynes and Boone has grown from a handful of lawyers in 1970 to almost 500 lawyers today, across more than 35 practice areas, and ten offices. The firm now reigns as a national leader in the use of technology to deliver legal services.
The OFB strategic team conducted a detailed study of legal industry marketing practices, competitor research and interviewed alumni, potential hires, current staff, and leadership. And then our interactive planning and design team went to work to design the best site in the industry.
Featuring an iPhone-like feel with regard to navigation and search tools, the site is not only a gigantic repository of professional bios and information about the firm, but an ever-growing archive of case studies, publications, webinars, and blog content. We also designed a unique social networking alumni and career section where users can watch video interviews from current employees. Each of HB's practice groups (over 25) has their own "subsite" so that they can tweak messaging and marketing efforts within their particular industry.
Design Birth Place: The design for the HB site was found in the old Meletio Electric Building studio, 2nd floor, drinking coffee, wearing vintage Tony Lama boots, and watching Perry Mason.