Project Type { Web Site Design & Development
Reinventing the Online Magazine.
American Way Magazine, available to every passenger on every American Airlines flight, consistently delivers award-winning content and design that covers the latest trends in travel, lifestyle, and business. And to earn the attention of frequent fliers, it does it twice each month, on the 1st and again on the 15th.
AW approached OFB interactive with the challenge of reinventing the online magazine experience.
Our approach was based on a simple concept. Magazine lovers tend to collect their favorite magazines, eventually creating a showcased stack of every issue. The site we designed is organized by the issue allowing users to search the content from each issue by simply clicking on the flash module selection tool at the top of the site. From there, It's really just like reading a magazine. However, at anytime the user can can search all published archived content. The site also houses an elaborate ad placement system and online games such as crossword puzzles and sudoku.
In collaboration with AW technical team, editorial department, and creative department we were able to concept a backend system that enables AW to create and populate a new version of the site every two weeks to coincide with the release of the print magazine.
We enjoy checking in often to see who the new cover model is and what colors schemes are being created. This site is nearly 3 years old now, and we are working now to re-skin and add new web 2.0 tools to the site.
Design Birth Place: The design for the AW site was discovered in the old Meletio Electric Building studio, 2nd floor, wearing Dan Post vintage boots (one heal taller than the other, ouch), drinking chicken soup, and wearing Ray ban sunglasses.