Project Type { Web Site Design & Development
The creator of “Elevated American Cuisine – Bold Flavors, No Borders” with his namesake restaurant Fearing’s, chef/partner Dean Fearing has developed one of the hottest restaurant concepts across the country. Named “Restaurant of the Year” and “Table of the Year” by Esquire Magazine shortly after opening and then receiving continued praise from The New York Times, Newsweek, Texas Monthly, among others, and a James Beard Foundation nomination for Best New Restaurant, Fearing’s has created quite a buzz with distinct dining venues, a spectacular farm-to-market seasonal menu, and personal presence of Fearing himself.
Dean Fearing has never been known for traditional cooking. What other chef sports an all custom made cowboy boot collection and stars in his own country music band? This is why nothing less than a one-of-a-kind website would do for our favorite chef/boot collector/guitar enthusiast. This guy is incredible and he is a natural brand strategists. He does not miss any of the details that ensure his customers return over and over.
This site takes restaurant web sites to a new level and we enjoyed every bite. Online virtual guided tours, virtual cooking classes, recipes, online store, and event blogging. For the initial phase of the website we created a full video tour with Dean (hard hat and all) to start walking people through the restaurant as it was being constructed.
Design Birth Place: The Design for the Fearing's site was forged at the OFB Commerce Street studio, after plate of his top-secret Southwest Lobster nachos, wearing Deans favorite Lucchese boots, drinking Fearing's coffee, and just in time for dinner.