Project Type { Web Site Design & Development
The Retail Connection found itself ahead of the pack at nearly every turn since its creation in 2003. It benefited from rapid growth, big name clients and lots of awards throughout its history. Steve Lieberman and Alan Shor (founders of TRC) used their focused approach to tenant representation and a keen understanding of the importance of branding to accomplish this. As their client base grew so did the company, quickly reaching 65 employees, 3 offices and representing 162 retail chains.
You don't have to work with the team at TRC too long to feel the intense energy and passion they have and their immense knowledge within their field. One big problem: their website only allowed them to post static content and did not utilize any current web technology. Our primary goal with the was to produce online business tools that gave the team at TRC a new outlet to connect with their clients/potential clients. This transformed page after page of text into a website of dynamic video integration and user smart content.
The videos you will see throughout the site show an authentic communication of all the most important areas of their business. This extends an online user's experience and connection with a website. Don't just read about the company, have the CEO tell you about it face to face. Don't just read through the job postings, listen to employees tell you their job with TRC. We really tried to incorporate these various forms of media (audio integration, video integration, pictures and downloadable documents) to enhance the overall experience for the user and increase the amount of information TRC could publish on their site.
Another aspect we focused on was the user smart content. This essentially means that as you navigate through the website, you are being presented with more and more relevant content. TRC has an immense amount of content and a lot of media, but we didn't want users to get bogged down in endless press releases. Therefore, the website presents each user with relevant results to the content they are viewing (ie if you are reading Leisa Barger's bio, it shows you the articles she is related to). This has increased the amount of time users are spending on the site but decreases the amount of frustration searching.
Using these aspects, a detailed property search tool, a robust client section and several bells and whistles we created a final website as innovative as the company itself.
Client Testimonial
"Although a lot of branding firms promote this, it is not always easy to find innovative talent that can interpret your business strategy in a way that makes for a more productive outcome for your marketing team, provides tools for your business, promotes your clients, and saves you money. OFB's intuitive and strategic thinking about how to extend our brand and services, combined with the team's ability to execute those ideas has benefited everyone, and we receive constant positive feedback on what he has delivered."
"OFB's Leadership combines an extensive technical knowledge with creative talent that makes their services unmatched. The OFB team was able to develop a new site for our company all while teaching me the tools & skills I needed to make the site our own. One Fast Buffalo has a very personable, fun and friendly team that makes working together a pleasure.