Project Type { Brand Design / Web Site Design & Development
Waterstone is a private enclave of luxury condominiums on the shores of Lake Travis. OFB worked with developers Winston Capital to hone in on the Waterstone brand and helped bring it to life through a revamped logo, leasing brochure, business collateral, and website.
OFB Brand Strategy took Winston Capital through a condensed Brand Discovery phase to assess what Waterstone is, who its specific target audience is, who the competitors are, and how to differentiate. Nestled in the Austin Hill Country, its modern architecture and clean lines are definitely unique and authentic points to focus on. We created a brand message that connects Waterstone's luxurious living with its high-end consumer: Enjoy Life in Style. Using the creative strategy and brand messaging, OFB Design developed a brand look and feel that is modern and stylish, yet warm and relaxed. OFB Interactive took the brand even further with a sophisticated website with new technologies and interactive tools.
New Brand Tagline: Enjoy life in style.