Project Type { Brand Design
Creating Bike Culture.
The owner of Uptown Cycles was not just looking to sell bikes and accessories, his intent was to try and create a "bike culture" in the car loving city of Dallas. Uptown Cycles offers its loyal followers weekly fun rides, monthly cycle-celebrations, and annual special events.
Design Birth Place: The design for the Uptown Cycles was initially found in the glass bottle garden at the original Hickory Street Annex OFB studio, wearing flip flops for sure.