Project Type { Web Site Design & Development
When we first met with Penson Worldwide, the main issue with their current site was the massive collection of text data and an old story being told about a fast growing organization. While Penson still sticks with its roots as many of the company's initial 9 team members are still there and you can actually still get the founders on the phone (no matter how big or small you may be) they can't deny the expanding company. Their service, customizable options and long-term relationships have created a booming environment for growth.
OFB worked with their team to graphically break up the information throughout their site and truly focus on horizontal movement throughout the site. To accomplish this, we tried to organize all information to be accessible within 2-3 clicks from the user and implementing search tools for all content entered into the system. We also integrated their site with third party resources to dynamically update stock information, webcasts and news easily and instantly without any additional effort from the Penson team.
With the new site we also tried to properly represent the direction of Penson Worldwide and the connection is has with its subsidiary companies across the globe. The site quickly represents the geographic reach of the organization and balances the local services and specialties of each organization with the overall Penson brand.
Overall, we hope that this site will allow individuals to see not only the global expansion of the parent company but also that they have maintained the personal service and approach that has made them so successful.