Project Type { Brand Campiagn
Brinker International, Inc. is one of the world’s leading casual dining restaurant companies with more than 1,800 restaurants and over 120,000 team members in 24 countries.
The international marketing team for Chilis challenged us to remake the "Create your Own Fajita" promotion. This promotion had to be visually enticing, strongly branded, yet simply so that it could be translated into 5 languages. Our concept, turned the classic Chilis Fajita skillet into a work of art with a hand illustrated logo. We also invented a unique server ritual for presenting the promotion at the table along with a fajita creation wheel menu and ordering tabs.
Design Birth Place: The idea for the this packing was initially found during a fajita binge at a local Chilis, 12:45 pm, wearing snake skin Tony Lama vintage boots, booth # 12 (seats 6), Molten chocolate cake made an appearance.