Project Type { Brand Design
Pre-historic Design for the Handyman.
Soudal is a major manufacturer of sealants, adhesives, foams and many other chemicals for the construction and manufacturing industry as well as DIY. Soudal is headquarters in Turnhout, Belgium with 26 daughter companies worldwide
These guys actually told us they wanted real western cowboys to brand their new product. Well, that works for us. The strategy was to create big branding that appealed to the professional handyman. Sealant packing is typically very sterile and we were to "dominate the shelves with a fierce creature." If the consumer doesn't choose T-Rex it actually attacks them.
Billy Jealosy challenged our designers to create unique packaging for their new men's fragrance named Pychedelia. Yes, there is real lava in there. Well, fake real lava.
Design Birth Place: The design for the this packing was initially created during an episode of Land of the Lost. No, not really. But that would have been cool. It was designed in old OFB Meletio Electric building studio, 2nd floor, 3pm, wearing vintage black Converse basketball shoes, and drinking Monster Energy Drink.