Project Type { Brand Campaign
Rockfish Seafood Grill challenged OFB to create an exciting brand campaign to push their catering service. We created the simple message "Rock Your Catering Routine" to emphasize the idea that Seafood is a fun new alternative to same old sandwich-centric catering choices. We used the outdoor/log cabin feel of the Rockfish brand brought to life with beautiful vintage style illustration to give a rich feel to the campaign. We also created a hero promotional vehicle, catering web site, catering menus, and direct mail campaigns. One unique creative pice is the catering tackle box... A sampler box that is used by managers who visit businesses to spread the word about Rockfish Catering.