Project Type { Brand Design
OFB was consulted to refresh the Big Red Brand. Big Red is a soft drink that was created by Grover C. Thomsen and R.H. Roark in Waco, Texas (1937)[1] and originally known as Sun Tang Red Cream Soda. It is generally considered to be one of many American varieties of cream soda, and is the original "red cream soda". The name was changed to "Sun Tang Big Red Cream Soda" in 1959,[2] and to "Big Red" in 1969[2] by Harold Jansing, then president of the San Antonio bottling plant, after hearing a golf caddy refer to the soda by that name.[3] Until the late 1970s, it was marketed exclusively in Central and South Texas and around Louisville, Kentucky.[1] The drink is highly popular in the Southern United States and is well known for its unique taste and red color.[4] Its unique taste, though often thought to be bubble gum, is created by mixing orange and lemon oils with the traditional vanilla used in other cream sodas.[1] Big Red is produced and distributed by various independent soft drink bottlers including: Dr Pepper Snapple Group, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Waco, Texas. Several other red drinks have been produced (such as Mountain Dew's Code Red), but have frequently failed to gain the same popularity as Big Red.