Project Type { Brand Design & Digital
OFB was commissioned to forge the brand design, story and interactive communications for Cowtown Diner. We executed a full Brand Design & Launch program to create this brand. CD, a new concept from restaurant visionary Scott Jones, is about coming home to all the foods you love, only much, much better than you have ever experienced. Jones is known for his innovative concept creations, including Dallas’ long-time favorite southern Italian concept, Cafe Italia, and the hip Screen Door Cafe in downtown Dallas’ One Arts Plaza.
Cowtown Diner was created in the true spirit of the diner. It’s about hearty familiar foods with a culinary twist and environments nice enough for the executive lunch meeting but casual enough for a Chicken Fried Steak after hitting downtown Ft. Worth night life. The staff not only knows our customers by name, but how they take their coffee and what sports their kids play—we believe it’s our patrons who give this diner charming energy and great conversations, so we keep it comfortable for people to stop by, and make it a habit. This diner is the perfect combination of true southern hospitality, down home humor, and food that fills your belly. So whether it’s stepping in just for morning coffee or staying a while for lunch, then running home with the family dinner in hand – this place is an everyday kind of shop. Cowtown Diner makes everyone ‘a regular’
Cowtown Diner is about hearty, familiar fare with a culinary twist, and environments stylish enough for the executive lunch meeting but casual enough for a late-night chicken fried steak after hitting downtown Fort Worth nightlife. “This is the kind of place where you can see yourself becoming a ‘regular,’” said Jones. “We envision the wait staff getting to know people on a personal level, how they like their coffee and what sports their kids play. This is the place that you can always count on for excellent comfort food and a relaxing atmosphere early in the morning, for lunch, or even late at night. It’s all the best food and sense of community that a good diner can provide.”
On the menu at Cowtown Diner are classic recipe favorites, from Roasted Chicken Pot Pie to Fried Catfish Basket, re-imagined with bold, unique flavors and a fresh flair. Sweet Potato Lasagna is a delicious concoction of layered sweet potatoes with pasta sheets, caramelized onions, ruby chard, ricotta, parmesan, smoked mozzarella and toasted walnuts. The Smothered Pork Porterhouse is Cajun-seared with peppers and onions, slow-cooked to perfection with buttered parsley rice. Not to be outdone is the Shrimp & Sausage Jambalaya Risotto, blackened shrimp and spicy sausage cooked with tomatoes, onions, peppers and spices “risotto-style” with Arborio rice. The Steak Finger Basket (an affection ode to DQ), is four large crispy steak fingers with hand-cut French fries, Texas toast and country sausage gravy.