Project Type { Brand Design
Parts&Labor is OFB's latest venture into the restaurant branding world. We executed a full on Brand Design & Launch program to help this client tell his brand story and bring it to life.
P&L is about “handmade” cocktails, served by professional bartenders who forge each drink with the skill of a true craftsman . Each cocktail is prepared (labor) using only the freshest ingredients (parts) by barmen who are nothing less than drink craftsmen. As a true craftsman, the barman cares about the quality of his materials, and taking the time to do things right. No shortcuts. It’s about the best Parts and the required amount of Labor to do the job right. Craftsman come in a variety of forms... gunsmith, leather smith, printer, wood smith, violin maker, clock smith and so on. Our trade is the craft of “the cocktail.” This is the true theme, it is really about Craftsmanship. Many people from many walks of life can relate to this term and P&L is about the spirit of the people who make these type of things...the type of commitment, dedication and skill its takes to be A TRULY SKILLED CRAFTSMEN. Our bar embodies this spirit.