Christine Edgington


Christine Edgington graduated from Baylor University’s Hankamer School of Business with a concentration in Marketing and Strategic Management. While attending Baylor she was hand selected into an elite group of students called the Business Excellence Scholarship Team (BEST). The BEST group was primed to study advanced business tactical strategy and management techniques to get hands on experience here in the US and abroad. It was through this program that Christine not only gained her interest in tactical strategy but also in travel.

“I remember our first trip with BEST was to Prague. We got to meet with local business executives, but most importantly we got to experience a culture very unlike our own. It just fascinated me how not only the scenery was different, but how people dressed, acted and honestly what was important to them was so different than back home.” 
Over the years, Christine visited more than 15 countries for both business and pleasure. She attributes many of the experiences she received during these expeditions as fuel for creative solutions for her clients. 
“I just don’t think you can solve problems in interesting ways without some world experience….it just gives you perspective. I love traveling because it lets me see the same things in different ways, see the same products in different environments and see the same companies being judged by different cultures. That’s exactly why I think clients hire us. They have been staring at the same problems and need a new way to look at them.” 
Christine currently serves as the Sr. Brand Strategist and a Partner for OneFastBuffalo. Within this position, she has planned and executed strategies for new brands, websites and advertising campaigns for a wide variety of clients. Her strategic planning and ideas permeate every project at OFB. 
She currently lives in Dallas and is married to a left-brained mathlete named Steven (no seriously, he is a human calculator). They have just welcomed a son to their family named Vaughn who is constantly torturing their two small dogs. Both Christine and Steven share a passion for adventure sports (bungee jumping was the first stop on their honeymoon), traveling, live music and trying every opportunity to combine all three. When they can’t get away they enjoy watching sports, reading, writing and a nice glass of vino. 
Christine is the woman to speak to for any of your branding (strategic, creative and interactive) needs. She keeps Ben and the other creatives locked up in the studio. 

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Through many years of experience, and quite a bit of soul searching, we have found a way to live lives that help us generate our best work. It's why we look so happy in pictures. Our dedication to exploration and being uncomfortable keeps us inspired, constantly expands our world-view, and brings us mindful rest to refuel and rejuvenate our creative thinking. To find the balance between long immersive journeys and having the proper time to craft our work… we limit the number of clients we work with annually to fit within our 9 month work season. We also work hard to work with people who also share a healthy outlook on work and life. Having the right clients (not just big ones) is critical for not just enjoying our work, but generating brands that matter and endure over time. Brand building is mentally draining, in a great way, when you have a healthy working relationship with the people on the other side of the table. We expend all of our energy into making new things for people we work with. It requires trust and aligning what you want out of a partner with who we are. Different firms have different styles, different approaches, different goals, different values, and different definitions of success. We are just plain different on many levels. Finding the right fit can determine a lot about what we can create together. We hope we are a good fit for you. Send us a note and let's find out. We would love to hear about what ideas you need help bringing to life, or reinventing.  

 

Keep Fast, and safe travels.

 

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