Christine Edgington graduated from Baylor University’s Hankamer School of Business with a concentration in Marketing and Strategic Management. While attending Baylor she was hand selected into an elite group of students called the Business Excellence Scholarship Team (BEST). The BEST group was primed to study advanced business tactical strategy and management techniques to get hands on experience here in the US and abroad. It was through this program that Christine not only gained her interest in tactical strategy but also in travel.
“I remember our first trip with BEST was to Prague. We got to meet with local business executives, but most importantly we got to experience a culture very unlike our own. It just fascinated me how not only the scenery was different, but how people dressed, acted and honestly what was important to them was so different than back home.”
Over the years, Christine visited more than 15 countries for both business and pleasure. She attributes many of the experiences she received during these expeditions as fuel for creative solutions for her clients.
“I just don’t think you can solve problems in interesting ways without some world experience….it just gives you perspective. I love traveling because it lets me see the same things in different ways, see the same products in different environments and see the same companies being judged by different cultures. That’s exactly why I think clients hire us. They have been staring at the same problems and need a new way to look at them.”
Christine currently serves as the Sr. Brand Strategist and a Partner for OneFastBuffalo. Within this position, she has planned and executed strategies for new brands, websites and advertising campaigns for a wide variety of clients. Her strategic planning and ideas permeate every project at OFB.
She currently lives in Dallas and is married to a left-brained mathlete named Steven (no seriously, he is a human calculator). They have just welcomed a son to their family named Vaughn who is constantly torturing their two small dogs. Both Christine and Steven share a passion for adventure sports (bungee jumping was the first stop on their honeymoon), traveling, live music and trying every opportunity to combine all three. When they can’t get away they enjoy watching sports, reading, writing and a nice glass of vino.
Christine is the woman to speak to for any of your branding (strategic, creative and interactive) needs. She keeps Ben and the other creatives locked up in the studio.