Article on Ben Jenkins from eCommerceFuel


Editorial Department

Meet Ben Jenkins: Branding Expert, Baseball Player and Designer.

Ben Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern gentleman who occasionally cusses. He loves to smoke a pipe but is a total health nut. He’s intimidatingly cool, but just wants to hang out with his wife and three sons. “There’s a stigma that you can’t be creative and an athlete,” he laughs, “but both sides always appealed to me.”

“I’m like a design monkey”, says Ben Jenkins who is currently hard at work in his Dallas, Texas studio with his headphones on and his mind on his work. He’s working on projects for his own eCommerce company, Warstic, but also finishing up client projects for his strategic brand design firm, One Fast Buffalo.

One Fast Buffalo has grown into a business with a solid reputation where he can afford to be picky. He now only takes on around six projects a year. And he takes summers off.



Editorial Department



becoming a client.

Through many years of experience, and quite a bit of soul searching, we have found a way to live lives that help us generate our best work. It's why we look so happy in pictures. Our dedication to exploration and being uncomfortable keeps us inspired, constantly expands our world-view, and brings us mindful rest to refuel and rejuvenate our creative thinking. To find the balance between long immersive journeys and having the proper time to craft our work… we limit the number of clients we work with annually to fit within our 9 month work season. We also work hard to work with people who also share a healthy outlook on work and life. Having the right clients (not just big ones) is critical for not just enjoying our work, but generating brands that matter and endure over time. Brand building is mentally draining, in a great way, when you have a healthy working relationship with the people on the other side of the table. We expend all of our energy into making new things for people we work with. It requires trust and aligning what you want out of a partner with who we are. Different firms have different styles, different approaches, different goals, different values, and different definitions of success. We are just plain different on many levels. Finding the right fit can determine a lot about what we can create together. We hope we are a good fit for you. Send us a note and let's find out. We would love to hear about what ideas you need help bringing to life, or reinventing.  


Keep Fast, and safe travels.


Email us.