and over those years people have called us many things: a branding agency, consulting firm, design house, product designers, an interactive agency. However you describe us, we have always been in the business of constructing intelligent and purposeful identity. OFB utilizes relentless exploration to reveal critical insight that informs the vision, design & building of memorable products and experiences. To brand is to uniquely identify one’s self apart from others. A brand’s effectiveness depends on how clearly you communicate its uniqueness. But its longevity relies on your ability to deliver on your promises. This comes from how authentically your branding expresses your true self. Getting there requires razor targeted strategy and a deep understanding of people to take its complex constructs and communicate them in the most basic and impactful form. If your brand is not yet remarkable, not yet worthy of notice or attention, is not striking, extraordinary, wonderful, unusual, singular, or uncommon, then we suggest you hire an experienced guide. Ben Jenkins and Christine Edgington lead our team.