ONEFASTBUFFALO TM
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and over those years people have called us many things: a branding agency, consulting firm, design house, product designers, an interactive agency. However you describe us, we have always been in the business of constructing intelligent and purposeful identity. OFB utilizes relentless exploration to reveal critical insight that informs the vision, design & building of memorable products and experiences. To brand is to uniquely identify one’s self apart from others. A brand’s effectiveness depends on how clearly you communicate its uniqueness. But its longevity relies on your ability to deliver on your promises. This comes from how authentically your branding expresses your true self. Getting there requires razor targeted strategy and a deep understanding of people to take its complex constructs and communicate them in the most basic and impactful form. If your brand is not yet remarkable, not yet worthy of notice or attention, is not striking, extraordinary, wonderful, unusual, singular, or uncommon, then we suggest you hire an experienced guide. Ben Jenkins and Christine Edgington lead our team.

We offer a guided program of services designed to concept and generate the key touch points that shape the perception people have about who and what a brand is. In fact, in some case we go further than that by actually changing what the business essentially is, offers and does. We are strategic guides and designers of businesses that become brands. 

Brand Guide Service

onefastbuffalo TM

We look to create simple compelling narratives that provide inspiration, clarity, and action for everyone that experiences a brand. At OFB, Strategy and Design are united, not isolated.

Explorative Study

Great brands are a balance of meeting both the functional and emotional needs of an audience. While each of these is critically important for the success of a brand, they first have to be identified and understood. Through our collaborative process, we work with clients to observe all brand interactions until we find what matters most and see where opportunities exist. However, getting the information itself is only as valuable as what you can do with it. Identifying the key insights is only the first step.

Services can include:
  • Staff Interviews
  • Research & Analytics
  • Customer Analytics
  • Brand Equity Study
  • Competitor Audit
  • Messaging Audit
  • Product Review
  • Brand Valuation
  • Brand Opportunity Study

Strategic Creation

We must carefully craft the critical touch points that define the audience’s understanding of the brand. Great brand strategy brilliantly answers the question of positioning by identifying what truly separates you from your competitors, how this impacts an audience, and how we will communicate this in the most memorable fashion. Through informed design we emotionally express a group’s purpose by building a system of experiences; messaging, rituals, graphical aesthetics, environments, products, and tools that give a brand its personality and unique identity.

Services can include:
  • Brand Positioning & Purpose
  • Brand Naming & Tagline Development
  • Experience & Brand Ritual Strategy
  • Visual Identity & Logo Design
  • Extended Brand Aesthetics
  • Print Design
  • Product Design & Prototyping
  • Consumer brand Packaging
  • Retail & Environments Design
  • Customer Experience Design
  • Digital Strategy, Design & Development
  • Film & Video Content Creation

Our culture IS our work.

It's culture focused on generating ideas

culture


Fueling our ideas is our lifestyle.

Generating big ideas is what we get paid to do. So our culture is focused on how to live lives that generate the best ideas. Mindfully generating ideas, and crafting them into real things takes both TIME and FOCUS. These are the secret ingredients of creation. Its not just talent. We protect our making time in a serious fashion by practicing the art of simplicity; identifying the essential in everything and eliminating the rest. Find the crucial insight and then create the most emotional impact with the fewest words and the least amount of pixels. We have learned that we simply don't have time for the conventions of last centuries office culture. We run a streamlined business with a very streamlined process. We keep it simple so that we can go deep into the work. No unneeded meetings or phone calls,  no paperwork, no office parties, no award shows, no water cooler talk, no long commutes, and no overdone design, no wasted concepts.  No office. Living and working from anywhere, and in uncomfortable places, has always been something we enjoy. We have not had a common office space since 2008 and instead work from private, individual studios, trailers, trucks, and RV's. Because what does matter, is having long stretches of solitude to work mindfully and to find flow; a state of inspired creative feverishness, the state of feeling that you are doing exactly what you were born to do. We love what we do. And so we don't like to be distracted when we are doing it. 

“One can be instructed in society, one is inspired only in solitude.”

- Picasso

Finding ideas is about the exhaustive work of exploration and creation. It's a process not unlike mining for gold. It takes grit. It's an excavation process. Strategic Creativity it not an endless renewable resource that can be recalled at anytime, but rather a machine with a finite amount of energy to give. It needs upkeep and care. The performance level of our creativity is greater if cared for, properly fueled, rested, and used only on projects that matter.  So in the spirit of participation, rest, and rejuvenation our work year is set from Sept 1 - June 1st. For the 3 months in-between... we live slow, travel slow, go off grid, play, recharge, reassess, reinvigorate and mostly…REFUEL. We believe that participation with the outside world is key to doing inspired work. New terrain brings new perspectives. Vagabonding, for us, means collecting creative fuel, play, and rest. Because it's what we bring INTO the studio that matters. Our experiences fuel the passion for our work. Do beautiful things, to make beautiful things.  

Follow our travels and studio work

 

@onefastbuffalo

We hope to explore with you friend.

Follow @oneFastBuffalo
ONEFASTco is a product incubator and brand experimentation studio for the makers at ONEFASTBUFFALO. It's us doing what we do, for ourselves. No permission from clients necessary. Our plan is to design and develop products and brands based on the creative mobile work lifestyle we live. We call that lifestyle LIVE SLOW MAKE FAST. This is our store. We have a list of 100 ideas to design and make. We are starting down the long road of designing and developing these products and bringing them to life. In the meantime, we have some branded gear for you to buy. Heck, you never know what we might put for sale in here. Stuff we draw, found objects, antiques, animals... anything we might find along the way.

- Stay Fast.

 

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Through many years of experience, and quite a bit of soul searching, we have found a way to live lives that help us generate our best work. It's why we look so happy in pictures. Our dedication to exploration and being uncomfortable keeps us inspired, constantly expands our world-view, and brings us mindful rest to refuel and rejuvenate our creative thinking. To find the balance between long immersive journeys and having the proper time to craft our work… we limit the number of clients we work with annually to fit within our 9 month work season. We also work hard to work with people who also share a healthy outlook on work and life. Having the right clients (not just big ones) is critical for not just enjoying our work, but generating brands that matter and endure over time. Brand building is mentally draining, in a great way, when you have a healthy working relationship with the people on the other side of the table. We expend all of our energy into making new things for people we work with. It requires trust and aligning what you want out of a partner with who we are. Different firms have different styles, different approaches, different goals, different values, and different definitions of success. We are just plain different on many levels. Finding the right fit can determine a lot about what we can create together. We hope we are a good fit for you. Send us a note and let's find out. We would love to hear about what ideas you need help bringing to life, or reinventing.  

 

Keep Fast, and safe travels.

 

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