Admittedly, for most of the last 20 years, we worked exclusively within the conventional agency construct where creative thinkers charge clients fees for service and wait for permission to create for them. If you and I are honest about it, this approach usually only affects the outer layers of a company's identity, the decoration if you will. We cut our teeth doing this for a long time indeed. But we have always believed artists could be the bravest of entrepreneurs. It’s in our nature to cross the line into the realm of building things that are real. Around 2012, we simply stopped asking for permission to create and started manufacturing goods of our own, learning to ship, and working without roadmaps to build tribes for those movements. Over that time, we found out what building brands is really all about. Strategy, naming, messaging, identity design and good technology are only the start of ventures. What’s hard is to dig deep to create the heart, soul, muscle and mentality that make a organizations culture’s have purpose, and cause their tribes to engage, and message to spread. Some ventures we launched died, and some lived on to actually become brands. The journey has been amazingly more difficult, painful, and sometimes heartbreaking than we ever imagined. But we love it.
Why we still work with clients today.
While we have now manufactured brands of our own, Onefastbuffalo remains the creative source of all the ideas we choose to pursue. We are hunters of big ideas that want to exist. Thats really what we do. But we also want to see those ideas live on and grow over time and possibly becomes enduring brands. Farming ventures is the extremely difficult, dedicated work that clients do. We respect that and know without client the our ideas don’t develop fully. It’s just fun.
Yes we mix work and play.